About Joyce Paton
Female Founded & Independent

Joyce Paton has been bringing bold, imaginative fashion to life for over two decades. Her first boutique, opened in 2004, was dedicated entirely to her own designs — a space where she created, stocked, and sold her signature pieces directly to customers, while also supplying independent stores across the UK. For 10 years, Joyce built a loyal following drawn to her fearless silhouettes, sculptural millinery, and distinctive approach to occasion wear.

In 2014, she opened her current boutique in the historic seaside town of South Queensferry, just outside Edinburgh. No longer designing her own label, Joyce has evolved from fashion designer to curator. Joyce uses her trained eye and creative background to hand pick every item in the store. The boutique is a vibrant and welcoming space showcasing a carefully edited mix of clothing, accessories, and lifestyle pieces from brands that share her love of creativity, individuality, and bold self expression.

Known for colourful, statement making looks and contemporary occasion wear, the boutique is a destination for those who want to stand out. Every piece is chosen with personality, structure, and flair. Fashion that sparks joy and starts conversations.
Whether you're browsing for inspiration or searching for something unforgettable, the boutique offers a relaxed shopping experience, with personal styling available upon request.

We're always evolving, with fresh collections, new discoveries, and creative stories each season. Follow us on social media, drop in to explore, or book a visit — we’d love to welcome you.

With love,

Joyce & the Team x