Based in Copenhagen, Lollys Laundry was founded in 2007 in response to a desire to create a wardrobe that takes you from a day at the office to a night on the town, from a beach party to a festival. A wardrobe that offers you strong basic styles, colorful prints and quirky details that add that little something extra. In short, a wardrobe designed for life as it unfolds, giving you a sense of freedom to do whatever you want.

Lollys Laundry is known for colorful prints and feminine cuts mixed with raw and classic elements such as with our signature leather leggings and warm, soft knitwear. Our long bohemian dresses and quilted patchwork jackets are among the 'Lollys Classics'.
Lollys Laundry has several times received the coveted Børsen Gazelle award for exceptional growth.