Some brands make getting dressed feel like hard work.
Lollys Laundry does the opposite.
If you like your clothes to have personality and practicality, this is where Lollys Laundry really comes into its own.
Playful, but never childish
One of the things Lollys Laundry does brilliantly is print
Yes, there’s fun — illustrated motifs, embroidery and little surprises — but it’s always balanced. Soft bases, relaxed shapes and thoughtful colours stop things tipping into novelty.
The lobster t-shirt is a perfect example — playful and characterful, but still easy to wear with denim, relaxed tailoring or layered under a jacket. It adds interest without feeling try-hard.
Colour that feels confident, not loud
This collection is full of colour, but it’s done in a very wearable way.
Strong blues, soft pinks and creamy neutrals are used to lift an outfit, never overpower it. The Brooklyn jacket is one of those throw-on pieces that quietly pulls everything together — wear it over a tee, knit or dress and suddenly the outfit feels intentional.
It’s colour with confidence, but still very easy to live with.
Relaxed shapes, done
Lollys Laundry really shines when it comes to shape.
The silhouettes are relaxed but never sloppy — easy through the body, flattering on the shoulder, and designed to move with you. Nothing feels restrictive, and nothing feels like you’ve given up either.
These are clothes designed for busy days, long lunches and everyday life — when comfort matters just as much as how you look.
Why Lollys Laundry keeps coming back every season
It’s easy, expressive, flattering and quietly confident — clothes that let your personality do the talking without shouting.
And honestly, that’s exactly what good fashion should do.
Final thought
If you like clothes that feel relaxed but still have a point of view — a bit of boho, a bit of fun and a lot of wearability — Lollys Laundry is one of those brands that genuinely earns its place in your wardrobe.
Effortless, playful and designed to be lived in.